The conversion of the simple material cardboard in a new context impressively visualizes the competences of the Projektpilot GmbH at the Fair EuroShop 2008: The fair design’s basic idea is to demonstrate Projektpilot’s realization competences. The general enterprise from Neuss for the creation of tridimensional brand appearances gives proof of its know-how with the development of a cardboard sculpture with a height of 4.20 m and a length of almost 17 that appears light despite its weight of 18 tons. Amongst other skills the know-how comprises intensive research and material expertise, joining technology and assembly expertise. The conversion of the simple material cardboard in a new context does not only create a sustainable eye-catcher: Integrated into the cardboard tubes are pull-out elements, which disclose information about the general enterprise from Neuss specialized in the development and implementation of brand appearances in the third dimension. The fair design left a lasting impression on the audience with this perfectly rolling wave and won the ADAM Award, the Design Prize of the Federal Republic of Germany as well as the EDGE Award, the top award of the Exhibit Design Award.